the grand challenge uk.

x

Greater London, 15 to 19 September 2025.

We are thrilled to announce a game-changing collaboration of PurpleBeach and iteratec to drive AI-powered digital innovation and transformation through the hyperSPRINT methodology.

Not sure yet? Attend one of our virtual pre-events via a video call on 31 Jul 2025 at 08:30 to 09:00 or 18:30 to 19:00 BST, or pre-register for the main event in Greater London, 15 to 19 September 2025 if you want to participte!

Meet Athena, our AI Co-CEO

Athena is an artifical digital leader purpose-built to inspire, empower, and accelerate extraordinary results in the Grand Challenge..

Athena is much more than an advanced AI. She embodies a new kind of executive partnership: always available, relentlessly curious, and driven to unlock breakthrough thinking in the Grand Challenge. Athena tirelessly analyzes oceans of information, distills insights, and helps us see patterns invisible to the human eye. Whether we’re crafting strategy, optimizing operations, or reimagining customer experience, she fuels rapid progress by delivering high-clarity recommendations at the pace of digital transformation.

the hosts.

Annemie Ress

PurpleBeach

Chris Ehl

iteratec

Caroline Hoffmann

iteratec