big decisions demand bold perspectives.

In today’s fast-changing world, crafting a successful strategy and making the right decisions call for seeing opportunities where others see threats and identifying what moves the needle. That’s why we created the grand challenge format—an exclusive, invite-only gathering of top decision-makers.

the grand challenge.

Leadership in the AI era – the hyperSPRINT for decision-makers. AI is reshaping all industries, redefining competition, and challenging leaders with a fundamental question: How do I successfully guide my company into the AI era?

what we do.

In this Grand Challenge we collaborate to create concrete, actionable strategies for AI-driven transformation – combining our proven hyperSPRINT methodology with the insights of industry-leading minds. The workshop format starts at 10am and finishes at 5pm (including 1h lunch break) – so there is always enough time for daily business that can’t wait.

what you’ll learn.

  • What AI means for your future business.

  • How to implement AI with real impact.

  • Big picture understanding of AI strategy.

  • Concrete, actionable transformation steps.

  • Network & Exchange.

the grand challenge uk

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Greater London, 15 to 19 September 2025.

We are thrilled to announce a game-changing collaboration of PurpleBeach and iteratec to drive AI-powered digital innovation and transformation through the hyperSPRINT methodology.

Designed to push boundaries, accelerate learning, and create a forcing function that drives bold moves. In this high-impact environment, leaders come together to tackle critical challenges and explore new strategic frontiers.

This is your chance to work side by side with some of the most forward-thinking leaders, renowned for their visionary leadership and bold decision-making.

your hosts.

Annemie Ress

Purple Beach

Chris Ehl

iteratec

Caroline Hoffmann

iteratec
get in touch